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Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.

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Published by Sage in Thousand Oaks, Calif .
Written in English

Subjects:

  • Social marketing

Book details:

Edition Notes

Includes bibliographical references and index.

ContributionsBloom, Paul N., Gundlach, Gregory T.
Classifications
LC ClassificationsHF5414 .H36 2001
The Physical Object
Paginationxxii, 543 p. :
Number of Pages543
ID Numbers
Open LibraryOL15496880M
ISBN 100761916261
LC Control Number00009055
OCLC/WorldCa43929768

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Jan 22,  · Handbook of Marketing and Society [Paul N. Bloom, Greg Gundlach] on prideinpill.com *FREE* shipping on qualifying offers. Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing effects the welfare of society. Drawing on the talents of an outstanding team of contributorsCited by: Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing effects the welfare of society. Drawing on the talents of an outstanding team of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark. Nov 10,  · Introduction - Paul N Bloom and Gregory T Gundlach The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy - J Craig Andrews Marketing and Modern Antitrust Thought - Gregory T Gundlach Criteria for Assessing the Public Policy Relevance of Research on the Effects of Marketing Communications - Paul N Bloom, Julie. Get this from a library! Handbook of marketing and society. [Paul N Bloom; Gregory T Gundlach;] -- Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects the welfare of society. Drawing on the talents of an.

Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors. HF H36 Social marketing: from tunes to symphonies / Gerard Hastings and Christine Domegan. Gundlach, Gregory T. (Gregory Thomas); Bloom, Paul N Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health. Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. Nov 01,  · Access to society journal content varies across our titles. If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this prideinpill.com: Robert W. Ruekert.

Specifically, they suggest that the benefits marketing delivers to consumers are similar to the conditions required for representative democracy. This perspective encompasses a broader range of benefits than is usually considered in the marketing literature and could provide a possible template for evaluating marketing prideinpill.com by: Explorations of Marketing in Society 1st Edition. by Gregory T. Gundlach (Author), Lauren G. Block (Author), William L. Wilkie (Author) & Be the first to review this item. ISBN ISBN Why is ISBN important? ISBN. This bar-code number lets you verify that you're getting exactly the right version or edition of a Cited by: “The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy,” The Handbook of Marketing and Society (Chapter 1), Paul N. Bloom and Gregory T. Gundlach, eds., Thousand Oaks, CA: Sage Publications, , pp. “Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type. Claims: The Roles of Consumers, Competitors, and Policy Makers,” in Paul N. Bloom and Gregory T. Gundlach (eds.), Handbook of Marketing and Society. Thousand Oaks, CA: Sage.